Auto Blogging - DIY or Hire Out?
You’ve been hearing it everywhere -- automotive blog marketing is one of the best and simplest ways to improve your search engine rankings without paying a fortune for the privilege. Once you’ve decided to go ahead with it, though, the big question still remains. Who’s going to write this stuff?
There are two main ways to get content onto your automotive dealership blog. You can have someone do it in-house -- either you or someone else who works for you -- or you can hire it out to someone else. There are pros and cons to each option. Here are some things to think about to help you make your decision.
Do you have enough to say?
If you’re doing the writing yourself, you’re going to need to find a lot of stuff to write about. A blog isn’t much of a blog if it’s only updated every couple of months, and you won’t reap many blog benefits if you don’t post often. If you or someone in your dealership can be counted on to consistently have something to say on relevant topics, you might want to write the blogs in-house and give it a really personal touch.
Can you write well?
If the only time you pick up a pen is to sign pay checks, writing a blog might not be for you. If you have good spelling and grammar skills, you’ll probably find blogging easy.
There are two things to think about on this issue. If you don’t write well, you can either hire an editor or you can publish as is and take the risk. Editors often cost more than writers, so you might end up spending more money and time to have someone else fix your writing. If you publish as is, you risk looking unprofessional. But if you’re confident in your ability to get good words on the screen, doing it yourself is a great way to go.
Do you have the time to write a blog?
Perhaps the most important consideration when it comes to automotive internet marketing is time. Marketing initiatives are resource intensive -- sometimes the resource is money and sometimes the resource is time. There aren’t many ways to market your car dealership that are free and fast.
If you have the time to devote to this project or you can delegate it to someone else who does, writing your blog yourself can be a great idea. If you know that this will be just one more project on your ever-expanding to do list, you might be better off paying for the content.
